Terrell Johnson
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Zendaya for Smartwater 'Keeping It Smart'

Developed digital campaign assets supporting Smartwater's partnership with Zendaya, creating social content, display banners, and promotional touchpoints that extended the campaign across multiple digital channels.

The work ensured a consistent visual language across campaign tactics, reinforcing Smartwater's modern positioning while supporting awareness and engagement throughout the launch.

Campaign Design / Art Direction

Client
Smartwater
Art Director / Designer
Terrell Johnson
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Version4 COKSMW22008 SW US Base Zendaya Vertical KV F copy [Recovered]
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