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Gatorade 'Aqua Blast' GTQ

Developed a motion-first social campaign promoting Gatorade's limited-time Aqua Blast flavor, using generative AI and Adobe Firefly to create dynamic visuals that amplified the product's bold energy and refreshment.


Leveraging Adobe Firefly alongside traditional motion design techniques, the campaign transformed static product imagery into dynamic social assets that captured the flavor's bold personality and launch excitement.

Art Direction / Design

Client
The Gatorade Co.
Art Direction / Motion Design
Terrell Johnson
AQUA BLAST 1350x1080 FOUR
AQUA BLAST 1350x1080 THREE
AQUA BLAST 1350x1080 TWO
AQUA BLAST PORTRAIT FIVE
AQUA BLAST PORTRAIT SIX
Gatorade LTO Aqua Blast Waves ThreeQuarter 26 Final
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